Why you need a Branding Video in 2021
Will the sky that we look upon tumble and fall if you don’t have a Branding Video? Probably not. But are you missing out on a compelling way to show your brand story? Hell yeah!
At the end of the day people are noisy, so give the people what they want…a behind the scenes look at what it’s like to work at your organisation.
The Branding Video (AKA the About Us or Company Culture Video) helps you build awareness for your organisation and your brand’s personality by showcasing your business’s vision, mission, and your products or services.
Better yet, the perks don’t stop there. A branding video humanises you, it will boost your SEO, help you attract the right people for upcoming roles, and set you apart from your competitors. Dreamy.
So you’re wise and you’re going to get one of these bad boys in the pipeline, where do you begin?
Get crystal clear
It might be a no brainer but you would be surprised how many people haven’t established their business’s branding. If you want to show off why your customers or clients should choose you, define your unique selling points, and conceptualise your values, vision and mission. You need to shout whatever it is that sets you apart from your competitors.
2. Jazz it up
Attention spans are getting shorter and shorter these days so you need to grab your audience's attention and try and give them something original. It doesn’t have to be a snooze fest, cut the gloss and be authentic. Do you want to entertain, inspire, or educate? Tell an engaging story and don’t be afraid to get creative.
3. Pick your flavour
Now you know what you have to say, you need to decide how you are going to say it. There are several ways to get your information across, and almost all of them have overlay mixed in with text, a talking head, animation, or a combination of them all. If you have a face to the company or your team is something you are particularly proud of, a talking head will be your best bet. If you are going for something epic, text and dramatic shots will be right up your alley.
4. Get the camera rolling
It's time to hit record. If you have an in-house videographer, you’re set, lucky you. If not, get searching for a videographer or production house in your area, check out their previous work to see if it floats your boat and book it in. Located in Brisbane, the Gold Coast, or Sunshine Coast? Good news for you, that’s where we operate, so get in touch today if you want to get a little bit Louder Now.
