Content Creation - The Content Library
For Adroit Cloud Consulting, an engineer-led cloud consultancy
The Challenge
Before our collaboration, Adroit Cloud Consulting faced the challenge of effectively conveying its unique engineer-led approach and the value of its services to potential clients. While the website provided detailed information, it lacked the dynamic engagement that video content offers. Adroit Cloud Consulting needed a compelling medium to showcase their expertise and the success stories of their clients, such as e-bate, to build trust and attract new business. In addition, they wanted to show the faces behind the business and who they are.
The Solution
We sought a solution that vividly illustrated their services and benefits. The goal was to create an introduction video featuring the co-founders, Pav Khural and Tom Hudson, to humanise the brand and highlight their extensive experience as leaders. Additionally, Adriot sought a testimonial video from Adrian Leu, the CTO of their client e-bate, to provide an authentic account of the impact on their business. These videos needed to be professionally produced, engaging, and aligned with Cloud Consulting's brand identity to communicate their message effectively.
In Summary
"Investing in video content is a strategic move that can significantly enhance your brand's visibility and credibility. It offers a dynamic way to tell your story, showcase your expertise, and build trust with your audience. Our experience with Louder Now demonstrated that professionally produced videos can increase engagement and tangible business inquiries. In today's digital landscape, where attention spans are short, and competition is fierce, video content is an invaluable tool for standing out and effectively communicating your value proposition." - Pav Khural and Tom Hudson
Please visit Adroit Cloud Consulting for more information on their services and how they can assist your business.
The Results
"The videos produced by Louder Now have significantly enhanced our online presence. The introduction video has allowed potential clients to connect with our co-founders and understand their vision and the ethos behind Adroit Cloud Consulting. The testimonial from Adrian Leu has provided credible, third-party validation of our services, demonstrating real-world success and building trust with prospective clients. This dynamic content has made our website more engaging, effectively conveying the value we offer." - Pav Khural and Tom Hudson.
Since integrating the videos into the website, Adroit Cloud Consulting has observed a notable increase in user engagement.
The average time spent on the site has risen by 35%, indicating that visitors are more captivated by the content.
There was a 25% increase in contact form submissions, suggesting that the videos effectively motivated potential clients to contact.
These metrics reflect the positive impact of incorporating video content into their digital strategy.
“From start to finish, Claudia was an absolute pleasure to work with, highly professional and a true perfectionist. For a team with no prior professional camera experience, she made everyone feel at ease and comfortable with the script and dialogue. The results were beyond our expectations: clean, sharp, professional, and exactly what we envisioned.”
- Pav Khural